Not only this, with individual premium accounts, but users will also be able to listen and enjoy their beloved genre without any interference. Spotify Premium Duo includes extensive music and podcast catalogue which has been designed by the company as per the music taste of both the users. Spotify’s chief premium business officer Alex Norstrom stated that the company is proud to launch the Premium Duo feature in India as well as 54 other countries. It will also be interesting to see if other music streaming services diversify their subscription offerings, too.Spotify Premium Duo Will Offer Extensive Music and Podcast Catalogue I expect many couples will take advantage of paying $2 less per month, but how many free users will upgrade? Spotify is hoping the net increase in subscribers will offset losing $2 a month from Family Plan downgrades.
I guess we’ll see how effective this strategy is for Spotify at its next earnings call. Presenting people with too many subscription options may cause indecisiveness. Diversifying its subscription strategy could help net new paying subscribers, but Spotify runs the risk of being confusing. It may seem like Spotify is rolling out this new plan in response to COVID-19, but its been in testing since last year. Spotify’s new strategy is to increase its subscribing customers as ad revenues fall amid COVID-19. Upgrading to Premium Duo allows subscribers to keep their existing Premium accounts along with saved music and podcasts. Existing Premium subscription subscribers can switch to Premium Duo by visiting their account page and changing their subscription. The Spotify Premium Duo plan is available in the US, UK, and more than 50 other countries.
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